on Marketing

Marketing Framed“The consumer isn’t a moron. She is your wife.”
David Ogilvy

Just as in a marriage, respect, trust and honesty are required in the relationship – something to take note of and apply in the relationship with customers.


“Business has only two functions – marketing and innovation.” Milan Kundera

“Marketing is a contest for people’s attention.” Seth Godin

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Peter Drucker

“I only wish I could find an institute that teaches people how to listen. Business people need to listen at least as much as they need to talk. Too many people fail to realize that real communication goes in both directions.” Lee Iacocca, Former CEO Chrysler Corporation

“A lot of times, people don’t know what they want until you show it to them.” Steve Jobs

“The best way to predict the future is to create it.” Peter Drucker

“Marketing without data is like driving with your eyes closed.” Dan Zarrella

“For example, in India you sell one cigarette at a time, not a package. So there is a lot of localisation. The biggest mistake companies make often, is to assume that the way they sell a product in their own country is the way to put it into another country.” Philip Kotler

“There is no such thing as business ethics. There is only one kind – you have to adhere to the highest standards.” Marvin Bower, former managing partner of McKinsey & Company

“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.” Seth Godin

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou

“Relativity applies to physics, not ethics.” Albert Einstein

“Creativity is intelligence having fun.” Albert Einstein

“Though this be madness, yet there is method in it.” Polonius speaking from Hamlet by William Shakespeare

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2 Responses to on Marketing

  1. Phil Watts says:

    love your work!!

    Like

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